The Prompt Library

Prompts that survive contact with a real client.


Not AI theory. Not demos. Actual prompts you can copy, adapt, and use today. Built around the work MillerKnoll dealers do: stakeholder mapping, proposals, space planning, objection handling.

6+
core prompts with variants
5
tactical frameworks
1
place to start
Start here

New to this? Use one prompt first.

The Stakeholder Intelligence Prompt is where most people get their first real result. Takes 10 minutes. Works on any active deal.

Go to Stakeholder Intelligence โ†’

"We used to spend a half-day on stakeholder prep before a big pitch. Now it's 45 minutes and we go in with sharper questions than we ever had before."

MillerKnoll dealer, Midwest region

How This Works

Pick a prompt. Fill the brackets. Review before you send.

Every prompt here uses [brackets] for the parts you fill in. Copy the full prompt, replace the brackets with your specifics, then read the output before using it. AI output is a strong first draft, not a finished product.

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01
Copy the full prompt
Use the copy button. Don't paraphrase โ€” the structure of the prompt matters. Small wording changes change the output.
02
Replace every bracket
Each [bracket] is a variable. Fill them with real specifics from your deal or client. Vague inputs produce vague outputs.
03
Read before you use
AI is a knowledgeable but fallible collaborator. Check the output against what you actually know. Correct what's wrong. Use what's right.
04
Refine once, save it
When you find a version that works well for your context, save it to the team's shared prompt library. Your learning becomes everyone's asset.
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Prompt Library

Six prompts. Built for dealer work.

Organized by use case. Click any prompt to expand it. Each includes the full text, usage notes, and variations for different situations.

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Quick Tool

Write your AI intro in 30 seconds

Before any client meeting or team conversation, you need a sharp way to describe your AI approach.

Try the AI Intro Builder โ†’
Prompt Library

Six prompts. Built for dealer work.

Organized by use case. Click any prompt to expand it. Each includes the full text, usage notes, and variations for different situations.

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Sales & Deal Intelligence

Prompts for stakeholder mapping, proposal prep, and objection handling

Stakeholder Intelligence Map
~10 min Highest impact

Use before any significant pitch, proposal, or renewal conversation. Works best when you give it real specifics.

I'm preparing for a sales conversation with [company name], a [brief description: size, industry, type]. The key stakeholders I know about are: [list names/roles]. The deal involves [describe the project: type of space, scope, scale]. Their stated priorities are [what they've told you]. For each stakeholder, help me understand: 1. Their likely primary motivation (career, operational, financial, aesthetic) 2. The objection they're most likely to raise 3. One question I should ask them specifically 4. What "winning" looks like from their perspective Then give me a one-paragraph summary of the stakeholder landscape: who has the real influence, who might be a quiet blocker, and what alignment I need to build before the close.
What to do with the output: Use the individual stakeholder breakdowns in your pre-call prep. Use the summary paragraph as a shared briefing for your team. The objection predictions are worth writing down before the meeting โ€” they show up more often than you'd expect.

Variants

Renewal conversation After a stalled deal New RFP response Executive access request
Objection Anticipation Brief
~8 min High impact

Use when you want to stress-test a proposal or prepare your team for a tough room.

I'm presenting a proposal to [client name] for [describe the project]. Our proposed solution is [summarize your recommendation] at a total investment of approximately [price range or budget]. The key stakeholders in the room will be [roles]. Based on what I know about their priorities, the main concerns are likely around [known concerns: budget, timeline, change management, etc.]. Generate the five most likely objections I'll face in this presentation. For each: - The exact language they might use to raise it - The real concern underneath it (which may be different from the stated objection) - A two-sentence response that acknowledges the concern and redirects constructively - One follow-up question that moves the conversation forward End with a recommendation on which objection to address proactively in the presentation itself, before it's raised.
Pro move: Run this 24 hours before a big presentation and share the output with your team. Have each person take one objection to own in the room. You'll look prepared in a way that's very difficult to fake.

Variants

Price objection focus Incumbent competitor Design committee
5-Minute Pre-Meeting Prep
~5 min Daily driver

The starter prompt. Use before any client meeting. Fast, low-effort, consistently useful.

I have a meeting in [time] with [name, role, company]. The purpose of the meeting is [brief description]. Last time we spoke, [what happened in the last interaction โ€” or "this is our first meeting"]. My goal for this meeting is [what you want to walk away with]. Give me: 1. Three sharp questions I should ask 2. One thing I should listen for (a signal that will tell me something important) 3. The one thing most likely to derail this meeting, and how to prevent it 4. A one-sentence framing for how I'll open the conversation
Habit tip: This is the prompt to build a daily habit around. Use it for every client-facing meeting. It takes 5 minutes and consistently surfaces something you would have walked in without knowing.
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Proposals & Written Content

Prompts for proposals, lease announcements, and client communications

Lease Announcement Memo
~12 min High impact

When a client's lease is coming up, this gets you into the conversation early with a memo that shows you've been paying attention.

I'm writing an outreach memo to [company name], a [describe: size, industry, culture if known] whose lease at [location] expires in [timeframe]. What I know about their current situation: [anything you know: headcount changes, remote policy, recent news, space issues]. The key decision-maker I'm writing to is [name, role]. Write a memo (not a sales pitch) that: - Opens with an observation about what's likely on their mind with the lease coming up - Acknowledges the complexity of the decision they're facing - Briefly introduces how MillerKnoll approaches this kind of transition differently - Proposes a 30-minute conversation as a low-commitment next step - Closes with a specific question that invites a response Tone: direct and confident, but not pushy. This person is busy and has received a lot of furniture vendor outreach. Write as if you're a trusted advisor, not a vendor.
What makes this work: The more specifics you put in, the more the memo sounds like you wrote it instead of AI. If you can reference something real โ€” a recent move, a news item, a known space problem โ€” the output goes from good to excellent.

Variants

Post-merger outreach RTO announcement follow-up Renovation project intro
Proposal Executive Summary
~15 min High impact

Use to write the executive summary page of a proposal. The page that gets read first and most often.

I'm writing the executive summary for a proposal to [client name]. Here are the key facts: - Project: [describe the scope] - Client's stated goals: [what they told you they want] - What we think the real challenge is: [your honest read of the situation] - Our recommended solution: [summary of what you're proposing] - Key differentiators vs. what competitors will offer: [what makes this better] - Investment: [range or total] - Timeline: [key dates] Write a one-page executive summary (400โ€“500 words) that: - Opens with the client's challenge, not our solution - Shows we understand their business, not just their furniture needs - Makes the case for our approach without overselling - Ends with a clear call to action Write in plain, direct language. No jargon. The reader is likely a CFO, COO, or facilities director who has limited time and healthy skepticism.
Edit aggressively: AI-written executive summaries trend formal. Read it out loud. If you wouldn't say it in a meeting, rewrite that sentence. The best version sounds like you, not like a proposal template.
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Research & Synthesis

Prompts for competitive analysis, client research, and briefing synthesis

Competitive Landscape Brief
~20 min Strategic

Use when you need to understand where a competitor is likely to attack and how to position against them in a specific deal.

I'm competing against [competitor name(s)] for a project with [client name/type]. The project is [describe: scope, budget, client priorities]. Based on what you know about [competitor]'s typical positioning and strengths, help me understand: 1. What angle are they likely to lead with in their proposal? 2. What are their genuine strengths in this type of project? 3. Where are they likely to be weaker, and how might they try to hide it? 4. What message will resonate most with this specific client that differentiates MillerKnoll? 5. Is there anything about this client's profile that plays particularly to our strengths? Then give me three things I should make sure to address proactively in our proposal โ€” not to attack the competition, but to make sure the right comparisons get made. Note: Base this on general knowledge about these companies, not proprietary information. Flag anything you're uncertain about so I can verify it.
Important: AI doesn't have real-time competitive intelligence. It knows general brand positioning and public strategy. Verify specific claims against your own knowledge. The value here is the framing, not the facts.

Variants

Multi-competitor scenario Incumbent defending Price-only competitor
Quick Reference

Which prompt for which situation?

A one-minute guide to picking the right starting point.

Situation Prompt to use Time needed
Big pitch or proposal in the next 48 hours Stakeholder Intelligence Map + Objection Anticipation Brief ~20 min โ†’ Go
Client meeting in the next hour 5-Minute Pre-Meeting Prep ~5 min โ†’ Go
Lease coming up, haven't engaged yet Lease Announcement Memo ~12 min โ†’ Go
Writing a proposal executive summary Proposal Executive Summary ~15 min โ†’ Go
Competing against a specific firm Competitive Landscape Brief ~20 min โ†’ Go
Building a daily AI habit 5-Minute Pre-Meeting Prep, every meeting, every day 5 min/day โ†’ Go
Working Principles

Five things that make the difference between good output and great output.

01
Specificity is the variable
Two people can use the same prompt and get wildly different results. The difference is almost always specificity. "A client" versus "Sarah Chen, VP of Facilities at a 400-person biotech company." The more real information you give, the more useful the output.
02
Give it your constraints
Tell the AI what you can't do, not just what you want. "We can't do a full buildout on their timeline" or "the CFO has already pushed back on the budget once" completely changes the output. Constraints are information.
03
Ask for the uncomfortable version
AI defaults to optimistic framing. Explicitly ask for the risks, the failure modes, the hardest objection. "What are the three most likely ways this proposal loses?" will surface things a standard output won't show you.
04
Iterate, don't restart
If the first output is close but not right, add to the conversation instead of starting over. "Make the third point more specific to their facilities concerns" beats running the whole prompt again. Context accumulates.
05
Save what works
When a prompt produces something genuinely useful, note what you added or changed. Build a personal prompt library. The goal is to stop solving the same problem twice. One good prompt, shared with the team, multiplies across every deal.
Next Steps

Where do you go from here?

You used a prompt

Share what happened

Good or bad, one result shared in a team standup is worth more than three months of solo practice. Start the weekly 15-minute share.

See the rhythm โ†’
You want the theory

Understand the model

Why does organizational readiness matter as much as the prompts? The Cร—R formula explains the gap between Org A and Org B.

Read the theory โ†’
You manage a team

Build collective literacy

Individual prompts are tactics. A team that shares what they learn is a system. The Manager's Guide gives you the 30-day playbook.

Go to Leading โ†’
"The prompt library is a starting point. The team that iterates on it together is the competitive advantage."
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